Santa Cruz de la Sierra: Bolivia's Modern Financial Hub

Santa Cruz de la Sierra, capital of Bolivia's largest department, grew from a small town of 25,000 in the 1950s to over 2 million residents today. It's Bolivia's largest city, financial center, and contributes nearly 40% of the GNP, ranking among the world's fastest-growing cities. Cruceños proudly developed their prosperous region through private enterprise. Hospitable and protective of their heritage, the area features diverse ethnic groups like Guarayos, Guaraní, Sirionós, Chiquitanos, and growing Aymara and Quechua populations.